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// INTELLIGENT GARMENTS //

A new dialogue between the human body and clothing is unfolding. Driven by fashion’s potential to function as a technological device, radical interpretations of design are giving way to revolutionary technologically embedded capabilities, set to push humanistic boundaries. As the Smart Clothing market grows in value, increased attention originating from brands, consumers and academics is occurring. Increase in intrigue is triggering questions concerning the issues of a highly integrated product being in close proximity to the human body and the subsequent changes in human behaviours as a result of the exposure to the capabilities Smart Clothing produces. 

This study focuses on investigating the key challenges the industry is facing when attempting to create Smart Garments eligible for mass consumption and the subsequent shifts in behaviours. Wearables have already been adopted to a certain degree but the potential is far greater, as is evidenced throughout this study. Despite other elements currently affecting the adoption of smart clothing such as price, washability etc. The significance of this research lies within under- standing the publics perceptions of Smart Clothing. By utilising both primary and secondary research this study also aims to provide insight into that element and to explore the motives driving the rise in consumer demand. Ultimately this dissertation intends to increase the understanding of the Smart Clothing product, to drive interest, to then further research and development. This heightens the chances of discovering potential solutions to the key issues currently preventing Smart Garments from entering the Mass Market. 

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